The LU Collection at Bella Cosa Jewelers

The LU Collection from Hearts On Fire represents a thoughtful evolution of the brand known for the world’s most consistently cut diamonds. Since its founding in 1996, Hearts On Fire has relied on a disciplined approach to diamond selection and a level of precision in cutting that only a very small group of trained experts can achieve. The LU Collection builds on that foundation and presents it through a modern lens.

The strength of this collection begins with the diamonds themselves. Hearts On Fire accepts only a tiny fraction of rough crystals, choosing material with the optical purity required to reveal their signature patterns. Each diamond is cut and polished under magnification that far exceeds typical industry practice, which creates the distinct burst of light from the crown and the eight heart pattern from the base. These patterns are not decorative concepts. They are optical proof of symmetry, angle control, and the patience of the cutter. When these diamonds are placed into the forms of the LU Collection, the light responds with clarity and movement.

The design language of the collection reflects this same discipline. The shapes are smooth and continuous, allowing light to travel along the contours rather than gather in a single point. This creates an impression of quiet motion. A ring curves in a steady line that carries brightness from end to end. Earrings open into soft arcs that guide attention naturally. The bracelets show a rhythm that shifts as they move on the wrist. The diamonds do not overpower the design. Instead, they work in harmony with it, revealing a level of control that mirrors the precision of the cutting.

At Bella Cosa Jewelers, we view the LU Collection as a clear example of how modern jewelry design can honor the principles that define a respected diamond house. It is expressive without excess and contemporary without losing structure. We invite you to experience the LU Collection in our Willowbrook and Wilmette showrooms, where the balance of form and light can be appreciated in its truest state.