In 1892 Abraham Jaffe set up shop on Maiden Lane in downtown New York City and created a brand we have come to admire as A.JAFFE. He later was a pioneer in moving his business to West 47th Street, the area that eventually became the epicenter for the international jewelry world. A.JAFFE continues to stand for the same superiour standards of quality and innovation that have gone into each of our bridal rings for over 125 years.