Built in Detroit, Michigan, USA. Here is a storied American brand, and a storied American city. Shinola transformed 30,000 square feet of raw space into a state-of-the-art watch factory inside the College for Creative Studies within the historic Argonaut building. Production combines meticulous hand-assembly with the most advanced technology available to ensure the watches are both beautiful and built to last. Crafted by skilled artisans with a tremendous pride of work to reclaim and define American luxury through American quality. Built in the U.S.A. with Swiss and imported parts.